Feature is currently in Alpha. Expect more bugs.
Subscription Tier: Starter, Pro
The Analytics dashboard gives you insights into your business performance — revenue trends, event volume, and equipment rental frequency. It pulls data from both your local events and your Google Calendar to give you the most complete picture possible.
Navigate to Analytics from the sidebar. The dashboard loads and processes your event data in real time (this may take a moment for accounts with many events and an active Google Calendar connection).
The primary analytics view shows a monthly revenue chart with:
- Revenue bars for each month, grouped by year
- A year selector to switch between years
- Event count overlay (how many events contributed to each month's revenue)
Revenue Sources:
- Events with pricing — if an event has saved pricing (set when booked from a quote or when pricing is added in the event form), the exact total from that record is used.
- Events with items but no pricing — if an event has items but no pricing record, revenue is estimated by multiplying each item's quantity by its unit price from your inventory.
- Google Calendar-only events — events that exist only in Google Calendar (not tracked locally) are analyzed by parsing their description text with your item mappings. If parseable items are found, estimated revenue is added.
The analytics view also shows item rental frequency:
- Which items are rented most often (top 50 items by rental count)
- How many total units of each item were rented across all events
- Items sorted from most to least frequently rented
This data helps you understand which equipment is in highest demand and informs purchasing decisions.
When you track Assets & Maintenance and Equipment Loans, Analytics rolls those numbers into a Cost of Ownership view:
- Monthly Obligations — the sum of every active loan's monthly payment, so you know your fixed-cost floor at a glance
- True Cost per Asset — purchase price + interest paid + maintenance cost, so you can see what a truck or mower has really cost you over its life
- Upcoming Maintenance Spend — projected service expense based on scheduled next-due dates
Use these alongside revenue to gauge real margin, not just gross bookings.
If you use the Employee Time Clock, Analytics shows:
- Labor Hours by Month
- Labor Cost by Month — hours × each employee's hourly wage
- Labor per Event — for events with assigned employees, the total payroll cost attributed to the event
This is admin-only data and is never shown to employees themselves.
The analytics engine looks at:
- All local events regardless of date
- Google Calendar events from 2 years ago to 1 year from now
This broad date range gives you historical context while also showing planned future revenue.
- Revenue estimates are just estimates: For events without pricing records, revenue is estimated from item quantities × unit prices. This estimate can be inaccurate if your unit prices are not set, have changed over time, or if the event description doesn't exactly match your item mappings.
- Google Calendar parsing depends on mappings: Revenue and item data from Google Calendar events is only captured if the event descriptions contain text that matches your item mappings. If your Google Calendar events use descriptions that don't match any mappings, they won't contribute to analytics.
- No double-counting: The system tracks which Google Calendar events are already in your account. Local events are not counted again when Google Calendar is scanned, so you won't see inflated numbers.
- Analytics are admin-only by default: Only admin users can access the full Analytics section. Employees do not have access unless you grant specific financial-data permissions. Cost-of-ownership and loan details are further gated behind the financial-data permission even for employees with other elevated access.
- Real-time calculation: Analytics are calculated fresh each time you load the page. There's no cached analytics report. For large datasets or slow Google Calendar responses, this may take several seconds.
- Incomplete future data: Revenue for future months shows events already on the calendar, but obviously doesn't predict events not yet booked. Use it as a "committed revenue" view for upcoming months.
- Unit price changes don't retroactively update estimates: If you change an item's unit price today, analytics will use the new price for all estimated revenue calculations, including historical events. This can cause apparent "changes" in historical revenue that aren't real.