Subscription Tier: Pro only
The Website Builder lets you create and publish a professional public website directly from Apex Rental Pro. Your site showcases rental inventory and packages with live pricing, and includes a quote request form that lets customers build their own estimate and submit it as a draft quote in your workspace — no external website tools required.
Navigate to Website Builder from the main menu. The builder opens a two-panel layout: a control panel on the left and a live preview on the right.
Only admin users can access the Website Builder. Employee accounts do not see the menu item.
When you first open the builder, the Start tab walks you through setup:
- Pick a template — Choose from three pre-designed starter templates:
- Signature Events — Elegant, high-trust look suited for weddings and upscale events.
- Backyard Parties — Energetic, friendly layout for birthdays and community events.
- Corporate/Community — Structured, practical design for schools, churches, and corporate clients.
- Follow the checklist — A progress tracker shows seven essentials to complete before publishing (logo, featured items, featured packages, gallery images, FAQ, testimonials, and publishing).
- Review your publish URL — The Start tab also shows your public site URL, DNS setup instructions, and the direct route for your tenant.
Applying a template pre-fills colors, fonts, section order, and placeholder copy. Everything is fully customizable after applying.
¶ Brand
Set your business identity as it appears on the published site:
- Business name and tagline
- Contact details (phone, email, address)
- Logo — Upload your company logo (PNG, JPG, GIF, or WebP, up to 10 MB)
- Hero image — A large banner image for the top of your site
Control the visual look of your site:
- Theme colors — Primary, secondary, accent, canvas (background), card, and text colors. Each has a color picker.
- Font pair — Choose from four Google Fonts pairings:
- Fraunces + Manrope
- Outfit + Newsreader
- Space Grotesk + Sora
- Archivo + Karla
Your site is built from reorderable sections. Toggle each section on or off, edit its content, and drag to reorder:
| Section |
What It Shows |
| Hero |
Opening headline, subheadline, and call-to-action buttons |
| Story |
About your business with bullet points |
| Featured Items |
Spotlight inventory items with images, prices, and descriptions |
| Packages |
Display pre-built bundles with live base pricing |
| Gallery |
Image carousel with captions (up to 12 images) |
| Testimonials |
Customer quotes with names and roles (up to 6) |
| FAQ |
Question-and-answer pairs (up to 8) |
| Quote Request |
The customer-facing form for requesting a quote |
| Contact |
Footer with business info and social links (Instagram, Facebook) |
Choose which items and packages appear on your site:
- Featured items — Select up to 24 items from your catalog to showcase.
- Featured packages — Select up to 18 active packages.
- Quick actions — "Feature first 6 items", "Feature first 4 packages", "Feature visible", or "Clear featured".
- Per-item overrides — Customize the display title, description, badge text, and image for any featured item or package without changing the original catalog entry.
Pricing is pulled live from your inventory — no manual sync needed.
- Gallery images — Upload photos with captions to display in a gallery section.
- Testimonials — Add customer quotes with attribution (name and role). Defaults are provided as a starting point.
- FAQ — Add question-and-answer pairs. Pre-populated defaults are included.
Configure the public quote request form:
- Toggle on/off — Enable or disable the quote request form.
- Show items / show packages — Control whether customers can select individual inventory items, packages, or both.
- Event date required — Choose whether customers must provide an event date.
- Labels — Customize the submit button text and success message.
When a customer submits a quote request:
- They select packages and/or items with quantities.
- An optional live estimate updates as they add items (subtotal, tax, deposit).
- They fill in their name, email, phone, event details, and notes.
- The submission creates a draft quote in your Quotes workspace for your team to review, adjust, and send.
For advanced users who want full control:
- Switch to Code mode — Paste or write custom HTML that replaces the GUI-built site.
- Security — Scripts, iframes, and event handlers are stripped automatically for safety.
- Size limit — Custom HTML is capped at 250 KB.
You can switch back to GUI mode at any time. Your GUI state and code are stored independently.
Set search engine metadata for your published site:
- Meta title (up to 120 characters) — Used for the page title and social sharing.
- Meta description (up to 180 characters) — Shown in search engine results.
Click Publish to make your site live. Before publishing, the builder validates:
- If the quote form is enabled, at least one item or package must exist.
- If using Code mode, HTML content must not be empty.
Your published site is accessible at:
- Your tenant URL +
/site — The direct route (e.g., yourbusiness.apexrentalpro.com/site).
- Your custom domain — If you set up DNS (see below).
Click Save Draft to save your work without publishing. Drafts are not visible to customers.
¶ Custom Domain Setup
The Start tab provides your DNS configuration details:
- DNS target host — The CNAME value to point your domain to.
- Fallback IP — Use an A record if CNAME is not supported.
- Create a CNAME or ALIAS record with your domain registrar pointing to the provided target.
- After DNS propagates, your custom domain will serve your published site.
When a customer visits your published site, they see:
- A branded hero section with your logo, headline, and call-to-action.
- Your story, featured rental items, and packages with live pricing.
- A gallery of your work, customer testimonials, and FAQ.
- A quote request form where they can select items, see a running estimate, and submit their request.
After submitting, the customer sees a success message. The quote appears in your Quotes workspace as a draft, ready to review.
The quote request form includes built-in protections:
- Rate limiting — 5 requests per IP address per minute.
- Honeypot field — A hidden field that catches automated bots.
- Validation — At least one item or package must be selected, and customer name or business name is required.
- Pro or Trial only — The Website Builder is not available on the Starter plan. If your trial expires, the published site will return a 404 to visitors.
- Draft vs. published — Saving a draft does not update what customers see. You must click Publish to push changes live.
- Item availability — Featured items show pricing but do not check real-time availability. Customers may request items that are booked for their date. Review draft quotes against your calendar before confirming.
- Gallery image limit — Up to 12 gallery images. Each upload is capped at 10 MB.
- State size limit — The total website configuration is capped at 750 KB. This is generous for normal use but can be reached if many large inline images are used in Code mode.
- Code mode sanitization — Custom HTML is sanitized on save. Script tags, iframes, and inline event handlers are stripped. Use external stylesheets or inline CSS for styling.
- Quote form and inventory — If the quote form is enabled but you have zero inventory items and zero active packages, publishing will be blocked.
- DNS propagation — After setting up a custom domain, allow up to 24–48 hours for DNS changes to propagate globally.
- SEO indexing — Search engines may take days to weeks to index your new site. Setting a meta title and description helps but does not guarantee immediate visibility.
- Template undo — Applying a template overwrites your current section content and colors. Use the Undo Template button immediately if you want to revert. Once you save or make further changes, the previous state is gone.